When it comes to email, there’s nothing Paul’s more passionate about than delivering accessible email experiences to recipients and helping his fellow email marketers, designers, and developers do the same.

This has led him to challenge long-accepted email design and development methods and introduce innovative techniques to make email accessible to all.

HTML typography is his tool of choice in delivering this, a subject on which he’s written about in net magazine, his email Type E:, and has spoken about at events including Litmus Live, Inbox Expo, and of course, the Email Innovations Summit.

He’s put some of those typographic techniques into his book, ‘A Type of Email: A handbook for working with HTML typography in email’, inspiring and informing email marketers, designers and developers worldwide.

I have been in the marketing industry for over 15 years. I started out as a graphic designer, moved on to be a product creative manager, then worked as a product marketing manager before ultimately finding my career home in email marketing in February of 2015.

Currently I am employed as an Email Marketing Strategist for Stanley Black&Decker in their Global Tools and Storage division, managing emails for the STANLEY, DEWALT, LENOX, IRWIN and hilmor brands.

David Baker is the former founder and Chief Operating Officer at Cordial a next-generation email company, leveraging real-time data.   He is highly recognized in the digital marketing industry for his lifelong contributions as a thought leader, business leader and evangelist in the space.   Often referred to as one of the father's of the email industry, he is a unique blend of direct marketer with time spent with American Airlines and Franklin Covey, led growth groups at some of the largest data and agencies  (Targetbase, Agency.com, Razorfish and lets database and addressable advertising product lines at Acxiom.   He's worked with hundreds of enterprise brands driving digital strategy, growth and scaling digital marketing operations, spanning most industries you can think of and some you can't.  His commitment to the industry was recognized by Direct Marketing Association in 2016 as he was selected as Thought Leader of the years.. He's one of a handful of life-long contributors to MediaPost and has served over the years on most industry certification, compliance, and technology councils that drive the email industry. 

Joel Book is one of the industry's strategists on digital marketing and customer experience.  His career spans more than four decades and includes extensive experience in data-driven marketing and customer relationship management. He has helped hundreds of companies – large and small – learn how to successfully use data, content and digital technology to acquire, serve and retain customers.

Most recently, Book was Sr. Director, Digital Marketing Insight at Salesforce, where he served as spokesperson for the Salesforce Marketing Cloud and co-host of The Marketing Cloudcast, which was awarded the #1 Marketing Podcast for 2016 by the Content Marketing Institute. Prior to joining Salesforce, Joel was a senior marketing executive for ten years at ExactTarget which was acquired by Salesforce in 2013 for $2.5 billion dollars.

Joel is a popular keynote speaker because he packs his presentations with useful insight and best-in-class examples of smart and successful digital marketing. This is one of the reasons that – for three consecutive years – Joel has been recognized as one of “50 Marketing Thought Leaders over 50” by Brand Quarterly Magazine. 

Chester Bullock is the Vice President of Solutions Consulting for Trendline Interactive. With a degree in business from Embry-Riddle Aeronautical University, he fulfills this role by drawing upon his 20 years of Internet technology and marketing experience, including the last 10 in email and social media marketing specifically. His career includes notable brand side stops, including AAA and Ticketmaster.  At AAA, Chester was responsible for the email marketing programs of AAA clubs in 6 states. During this time, he became intimately familiar with the Salesforce Marketing Cloud (then known as ExactTarget). While at Ticketmaster, he was responsible for assisting theatres, community arts organizations, and collegiate and professional sports programs in selling more tickets through email. This was achieved through combining traditional email marketing principles,  the rich customer data available to Ticketmaster clients, and technology advances in the ticketing world.

In the fall of 2017, his deep experience in the Salesforce Marketing Cloud culminated in the release of Salesforce Marketing Cloud for Dummies, published by Wiley as part of the long-running Dummies series. Co-authored with Trendline Interactive’s Senior Solutions Architect, Mark Pollard, the book is meant for users of all experience levels, and serves as a convenient reference for the powerful Salesforce Marketing Cloud.
Chester lives in the Denver area with his wife and has two kids at home. He tries to take advantage of the Colorado mountains every chance he gets, through skiing, hiking, camping, and photography. He has been known to take a client call from the side of a mountain.

Jonathan is an email developer at Nest/Alphabet where he and the team focus on making simple, human, and delightful things. This includes building interactive emails to provide a unique and enhanced email experience to their users. Working closely with designers, developers, and test engineers through a defined workflow and framework, they are able to shift the focus from the product to the user. This in turn allows for research, and client testing for the purpose of pushing the envelope and leveraging what is possible in email with today’s web technologies.

Prior to Nest, Jonathan helped build some of the early emails for Google Shopping Express, and bring a mobile experience to emails for Google My Business, and Google Play.

He lives with his wife and 2 year old daughter in San Francisco, Ca.

James has over 15 years of professional design experience with a primary focus in interactive and commerce.

Having worked alone, within teams, and currently leading Furniture Row's Digital Team James has a wide range of knowledge and experience that allows him to perform in the many roles necessary to create engaging and successful solutions for creative problems.

After doing a stint working on interactive television for Turner Media Group and DISH Network, James joined Furniture Row's Marcom department and quickly rose to lead the Digital Creative Team which he brought to all new heights.  James and his team were responsible for many first to live applications within the eCommerce space.  These applications incorporated elements which today are ever-present but were non-existent at the time, like a suite of responsive ATG Oracle eCommerce sites while working with companies like Bazaarvoice and Adobe's Scene7 to achieve their first ever responsive implementations.

Today, James's team at Furniture Row is responsible for everything from production to final creative that drives multiple websites, brands, and Furniture Row owned companies. This work requires oversight of everything from photography studios, retouching, production, development and more. While Furniture Row doesn't share financials as company policy James' work is responsible for year over year increases that would make any creative team successful.

In James's free time he coaches youth boys lacrosse and has been doing so for nearly 15 years. He, his wife, and young daughter live in sunny Colorado so when he isn't riding cross country or around town on his Harley, he also loves to spend time outdoors with his camera or getting time on the slopes.

Cher has lead the strategic efforts to launch and sustain the email program for Taco Bell.  By pairing data analytics and strategic foresight, her team has revolutionized the way millennials interact with email.

Suzanne Graham is the Director of Email Channel Operations at AARP, the nation's largest nonprofit, nonpartisan organization.  AARP has a membership of nearly 38 million that helps that helps people 50 and older improve the quality of their lives.

Suzanne is responsible for managing the process and infrastructure to support over 1B emails per year, supported by leading technology. AARP boasts an inbox placement rate that is the envy of the industry, and is a leader in adopting new technology and managing complex campaigns.  A trained innovation champion, Suzanne describes herself as a digital disrupter and is constantly seeing ways to improve the member experience. In her spare time she co-leads an employee resource group, "Corporate Fitness".

Prior to joining AARP, Suzanne had over 20 years of experience in marketing across the tech sector including BroadSoft, AOL, Network Solutions, Qwest Communications and MCI.  In addition to email channel management, her roles have ranged from brand, to product marketing, business development, online marketing and website development. 

Alyssa Jarrett is the Sr. Content Marketing Manager at Iterable, where she specializes in creating data-driven content to educate B2C growth marketers on how to develop world-class, omni-channel campaigns. She has previously served in marketing roles for companies in SaaS and big data, including Ripple, Objectivity, Splice Machine and Cray. Alyssa holds an M.A. in Mass Communication and Journalism from California State University, Fresno.

Jeanne Jennings is a recognized expert in the email marketing world and a sought-after speaker and author on industry topics. Jeanne has over 20 years of experience in the email and online marketing and product development world.

She is also the Founder of Email Optimization Shop, a consultancy with a direct response approach to digital marketing strategy, tactics and creative direction. They help their clients make their email marketing initiatives more effective and more profitable.

In addition, Jeanne is Chair of the Email Innovations Summit, Las Vegas and General Manager of Only Influencers, a community of email marketing professionals. And she is an adjunct professor teaching digital marketing to students earning their Masters in Integrated Marketing Communications at Georgetown University.

From 2001 to 2016 she wrote a regular column on Email Marketing for ClickZ.com. She is also a regular contributor to her own Email Optimization Shop Blog and the Only Influencers Blog.

Greg Kraios is a hardcore email nerd and the Founder/CEO of 250ok, a leader in email analytics and deliverability.  Before 250ok, Greg served as the ISP relations manager at ExactTarget and provided deliverability consulting to a variety of senders including Angie's List, Aprimo and PopularMedia.

A serial entrepreneur and digital marketing veteran with over 20 years of experience, Jennifer Lazarus is a principal of LazBro, a Zen1210 company. In her role as President, she manages the daily operations of an award-winning marketing automation consultancy where she has spearheaded innovative solutions for prestigious brands such as Mattel, Physicians Formula and Little Tikes.  In addition, she oversees product development of Email Playground, a SaaS marketing automation solution serving clients such as Ticketmaster, Leukemia & Lymphoma Society and Thrivent Financial. She is also the Executive Sponsor of LazBro's relationship with IBM and the driving force behind LazBro's reseller and ISV partnerships with IBM.
 
Prior to LazBro, Lazarus was SVP of Digital Marketing at TargetCast where she oversaw digital marketing for clients such as Expedia.com, hotels.com, Sun-Maid and TIAA-CREF.  While VP at infuz, she founded the media department; launching brands for clients Brown Forman and Purina. Beginning her career at Nevins Marketing on the Coca-Cola Account, she has held positions at Cox Newspapers and Response Media working on the Procter & Gamble, Casio and Unilever accounts.
 
A digital leader, Lazarus developed the 4Es methodology for measuring effective campaigns.  She is a former President of the Gateway Interactive Marketing Association.  She has served on committees for the Association for Downloadable Media, the AAAAs, and is a contributor to iMediaConnection.com and OnlyInfluencers.com.

Allan is a serial entrepreneur with extensive experience building and managing companies. Starting SellUP in
2007 and acquiring Alchemy Worx in 2007, his vision is  to help ecommerce and enterprise companies  maximize their return on retention through smart data analytics and continuous testing. Allan sits on several nonprofit boards, primarily focusing on education and entrepreneurship.

Geoff Linton is the CEO & Founder of Inbox Marketer and a data-driven marketing expert with more than 25 years of applied experience in both client and agency roles. He has worked in many industry sectors, including financial services, telecommunications, consumer packaged goods, technology, manufacturing, and professional service businesses. For the past 13 years at Inbox Marketer, Geoff has guided clients in digital messaging strategy and analytics. Geoff was previously an Associate Director for Air Miles (LoyaltyOne) and he was a Marketing Professor at Conestoga College of Applied Arts & Technology. Geoff is also actively involved in the marketing industry as a speaker, author and association member. Over the last decade Geoff has been actively involved in numerous industry associations and he loves a challenge. Geoff holds both a P.Eng and MBA from Queen’s University in Canada.

Genevieve Longtin is a passionate, successful, decades-long veteran of the digital communications and email industry, with over 15 years specializing in digital health. Winner of the 2017 Stephen Pollard Email Marketer of the Year award, Genevieve manages acquisition and lifecycle programs at Quartet Health.
She has spent her career leading cross-functional engagement teams as they innovate and refine programs that currently provide double digit ROIs, industry-leading 89% inboxing rates, and contribute more than 50% of return user engagement from the more than a 1.5 billion emails sent each year. 
Genevieve graduated summa cum laude from Regis College with a degree in Political Science and History, and minors in International Relations, Biochemistry, and Sociology. Her passion for service inspires her free time, and Genevieve spent more than ten years as a volunteer victim advocate with her local battered women and rape crisis center. Married for over 25 years, Genevieve lives in gorgeous New England with her husband and a disaffected, spoiled house cat.

Laura Madden is a Senior Email Marketing Strategist at DEG, an Isobar Company, a full-service digital marketing agency based in Overland Park, KS. Laura began her digital career on the client site, working with e-commerce business at Staples Promotional Products and Helzberg Diamonds. She now applies her over ten years of digital marketing experience guiding clients like PepsiCo and LVMH in their CRM and relationship marketing efforts. In her free time, Laura enjoys being a Wish Granter for Make-A-Wish, watching pretty much anything on Bravo, and spending time with her family.

Chris Marriott is the President & Founder of Email Connect, a consultancy that for the last 10 years has focused exclusively on guiding brands through the ESP and CDP vendor selection process. A 25-year veteran of digital marketing, including well over a decade in email marketing, Chris is a recognized expert in the martech vendor landscape and vendor evaluation process.

Prior to founding Email Connect, Chris served as a tenured executive at Acxiom, building and leading its Global Digital and Email Agency Services team into one of the industry’s top agency services providers.

Additionally, he is a regular speaker and columnist on the changing martech landscape and the RFP process, and is an adviser to several emerging marketing technology companies including AudiencePoint and Shotzr. He holds a BA from Dartmouth College.

Bill McCloskey has been affectionately called The Godfather of Email and since 2003 has been instrumental in driving awareness of the email marketing industry. In 2003 he founded and launched eDataSource, Inc, the first email intelligence company. He began the Email Insider column (the first of the Mediapost “insider” series) and went on to develop and host the Email Insider Summit. He has twice been a finalist for the EEC’s Stefan Pollard Memorial Marketer of the Year award and has been named one of the 50 Marketing Leaders Over 50 You Should Know by CMO Magazine.

in 2010, Bill left eDataSource to launch Only Influencers, the leading and most influential community for email marketing professionals in the world. OI brings together the world's top thought leaders and movers and shakers and hosts discussion lists, meetups, and blogs by leading email experts. In addition, Only Influencers is a vast resource for new people just entering the email marketing industry and is dedicated to the growth of the individual email marketer, the promotion of the companies that drive the industry, and the growth of the email marketing industry as a whole.

Hannah Methvin is the B2B Senior Email Specialist at WeddingWire, the leading technology marketplace serving the $100 billion wedding industry. She leads the B2B email communication/technology strategy and strives to send every email with high relevance, high utility and low friction for her subscribers. 

Heidi Olsen has navigated through the treacherous world of email marketing for the past 8 years. Her goal is to hold email to the same standards as web design. A bonafide #emailgeek, you may find her browsing Twitter, blogs, and Slack channels in search of finding the next email frontier. You can follow her journeys on Twitter at @swisswebmiss.  

Heidi is currently a Senior Developer at eROI, a full-service creative agency in Portland, OR. eROI partners with innovative brands such as Taco Bell, Jack Link's, and Aramark to craft compelling experiences.

Dela Quist is CEO of Alchemy Worx the first and largest digital agency with a 100% focus on email, in the world. With offices in Atlanta and London Alchemy Worx has over 65 email specialists who work with a wide range of high profile global brands like Vodafone, Hilton Hotels, Sony, Tesco, Lilly and Virgin Holidays. Dela is an entertaining and no-nonsense speaker, who by his reckoning has spent over 20,000 hours thinking about email marketing. He has pioneered research into the Nudge Effect of unopened email, and the surprising effectiveness of longer subject lines. Prior to founding Alchemy Worx Dela spent over 15 years in magazine, newspaper and online publishing.

Morgan is a recognized thought leader in the email marketing industry. Selected by B2B Magazine as one of four executives in "Who's Who in Email, 2011." Frequently cited in eMarketer, MarketingCharts, and MarketingProfs, Morgan has also been featured in national publications including Fortune, Forbes, Newsweek, and Mashable.

Prior to Trendline Interactive, he spent six years with ExactTarget (Salesforce Marketing Cloud), where he led primary research, and launched their strategic services practice. His focus is on developing complex analytic and technical marketing solutions that drive a high return on investment for clients.

Morgan completed his undergraduate degree at the University of California, Berkeley and attended graduate school at the University of Texas at Austin.

Karen Talavera is the founder and principal of Synchronicity Marketing, a data-driven digital marketing consultancy. As the current Vice Chair of the ANA’s Email Excellence Center, she is a recognized global expert, thought leader, and speaker with 20+ years of experience in digital and email marketing strategy. Karen has contributed to e-commerce growth for countless brands in DTC, financial services, travel, healthcare, retail, and tech including Google, Disney, Kendo Brands, Lenovo, City National Bank, AAA, Fidelity, Amway, and many more. She has also been a professional educator in the space since 1999, designing and delivering training, certifications, webinars, and workshops for the Association of National Advertisers (ANA), the American Marketing Association (AMA), Digital Marketing Institute (DMI), MarketingProfs, and private companies.

Anita Taylor is a seasoned marketer with a knack for leading martech implementations. She worked hand-in-hand with engineers to deliver a flawless Iterable launch and campaigns that move metrics.

John Thies is the CEO and Co-Founder of Email on Acid, a pre-deployment Email QA platform that strives to remove the inherent fear of hitting the "Send Button". He’s a passionate and engaging industry leader who lives, breathes, and dreams in email (seriously). John also serves as the CEO of Cause for Awareness, a recently formed non-profit that empowers other non-profit organizations with digital marketing resources. He resides in Denver, Colorado with his wife and son.

Tyler Thompson is program manager for the cross-channel marketing team at Banfield Pet Hospital, the largest veterinary practice in the world. He is responsible for all communications delivered via email, text message and direct mail to Banfield’s 2.5 million clients. Key programs include appointment communications and service reminders designed to integrate seamlessly with hospital operations in more than 1,000 locations nation-wide. Tyler lives in Portland, OR with his wife, Lauren, and black lab, Leo.

Matthew Vernhout (@emailkarma) is Netcore’s Vice President Deliverability (Americas region). Apart from being a digital marketing and privacy advocate, he is also the chairperson of the ANA’s Email Experience Council. He also holds the role of a Director-at-Large with the Coalition Against Unsolicited Commercial Email (CAUCE.org). Additionally, Matthew is the Communications Chair with the AuthIndicators Working Group (BIMIGroup.org), founder of the Canadian Email Summit (emailsummit.ca), and co-founder of GradeMyEmail.co.

Apart from these many roles, Matthew is a trusted industry expert, recognized as the 2019 EEC thought-leader of the year and is a Certified International Privacy Professional (Canada) (CIPP/C).

Matthew speaks frequently at email marketing and technology conferences around the globe, and maintains his celebrated blog, EmailKarma.net.

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