SPEAKERS - London 2017
CEO & Founder
Kate Barrett is the founder of eFocus Marketing – a specialist email marketing agency providing consultancy, management and training services to companies around the world. With a proven track record and well over a decade’s experience in the email marketing arena (increasing results from opens and clicks to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies to target subscribers with the right message, sent to the right person, at the right time, as well as implement, manage and optimise those campaigns and solve complex email marketing issues including deliverability challenges.
Some of the companies she has worked with/trained include Nissan, Marks & Spencer, Argos, Vision Direct, BT, TUI, Soletrader, Maybourne Hotel Group, Photobox, MyVoucherCodes, M&M Direct and Adidas, among many others. She’s walked in your shoes and still does for clients today. She knows what it’s like to work at a strategic level, as well as being in the trenches day to day, creating and optimising campaigns. Having been an elected member of the DMA Email Council for over 3 years, regularly speaking at events around the world, blogging, and being a contributor to Smart Insights and a trainer for the IDM, Kate is always up to date with the latest email marketing news, trends and techniques to feed her passion for the industry.
Kate is also the author of the recently released book ‘E-telligence: email marketing isn’t dead, the way you’re using it is’.
Kate Barrett is speaker of the following session:
Gareth is Director of Digital at CLD, a Maidenhead and London-based digital agency with specialisms in healthcare, technology and B2B. Gareth’s background has taken in a number of different specialisms including HR and publishing, and after 15 years developing email strategies for clients, he leads CLD’s automation proposition.
Gareth Cartman is speaker of the following session:
Russell Dawson is an email marketing professional with ten years end-to-end experience involved in email strategy, development, production and optimisation for a range of sectors and markets. His passion for email marketing is the belief that email is the essential marketing channel for growth, retention and revenue by developing and maintaining customer relationships that improves the value offering of both the business and their customers. He is the key email marketing principal with overall responsibility for Fidelity International’s UK email marketing operations. Russell assists local independent and charitable organisations with their Email Marketing activities and when not working on email, he enjoys losing money at poker and playing live music.
Russell Dawson is speaker of the following session:
Fractional CMO & Non-Exec Director
Skip Fidura is a consumer centric digital marketer with over 20 years' experience on the client, agency and provider sides. Working for dotmailer, OgilvyOne and Acxiom Digital, he has helped B2B and B2C brands like BT, Fred Perry, Paul Smith, DHL and Copa Airlines have real conversations with each customer across all digital channels. Skip has also been an Executive Director at the dotDigital Group plc and a Non-executive Director of the UK DMA. As Chair of the Responsible Marketing Committee he continues to shape the discussion and define best practice around the responsible use of data and marketing channels. He currently works with a number of companies as a Non-Exec Director and/or Board Advisor helping them to protect and monetise their data assets.
Skip is a globally recognised data-driven marketer whose high energy talks are more about useful suggestions than buzzword bingo. Making complex concepts actionable, his talks focus on using technology to have real conversations with customers, consumer centric uses for data and responsible marketing.
Skip Fidura is speaker of the following session:
Senior Marketing Manager
Dan Hamilton is speaker of the following session:
Jeanne Jennings is a recognized expert in the email marketing world and a sought-after speaker and author on industry topics. Jeanne has over 20 years of experience in the email and online marketing and product development world.
She is also the CEO and Founder of Email Optimization Shop, a consultancy with a direct response approach to email marketing strategy, tactics and creative direction. She helps her clients, including the Association of National Advertisers (ANA), HSBC Bank (Canada), the New York Times and Verizon (B2B and B2C), make their email marketing initiatives more effective and more profitable.
In addition, Jeanne is General Manager of Only Influencers, a community of email industry professionals, and Programming Chair of their annual event, the Email Innovations Summit. She is also an adjunct professor at Georgetown University, teaching digital marketing in the graduate school.
Jeanne is a regular contributor to her own Email Optimization Shop blog and the Only Influencers blog. From 2001 to 2016 she wrote a regular column on Email Marketing for ClickZ.com. Her book, The Email Marketing Kit: The Ultimate Email Marketers Bible was published by SitePoint.
Jeanne has been a frequent speaker at industry events over the years including the EEC Conference, the Email Innovations Summit, MarketingSherpa email events and full-day workshops in the US, Canada, and Germany, and the inaugural 2022 GURU Conference.
Private email marketing workshop clients include CITI, Kaiser Permanente, the Laboratory Products Association (LPA), National Education Association (NEA), and United Parcel Service (UPS; US and UK).
Jeanne Jennings is speaker of the following sessions:
Jeanne Jennings is moderator of the following sessions:
- Understanding the Customer: The Future of Marketing in a World of Intelligent Algorithms and Machine Learning.
- Are you Setting up your Email Marketing for Success or Is It Doomed to Fail?
- A Journey Through Nurturing
- E-telligence: Email Marketing Isn’t Dead, The Way You’re Using It Is
- The Email Future: A Technology Blueprint
- From Email Zero to Hero - How Email Marketing Enables Startups to Accelerate Growth
- Illuminating the Secrets of Dark Patterns: How They Can Negatively Affect Your Brand
- Bread, Baguette, or Knäckebröd? Aka Ingredients to Localised Global Programs
- Using Online Communications in an Offline Customer Journey
- Myths and Modern Email: Outlook Is Rubbish. Don’t Let It Hold You Back.
- Optimising Your Email Marketing Operations - Strategies, Tactics and Resources to Help Build a Sustainable and Progressive Email Operation to Scale
- Hitting the Mark – A Look Inside the Minds of 100 Retails Brands
- It's 2017, but why not do marketing like it's 2027?
Beata worked for Nike for 10 years, and grew the Email channel in the European marketplace to a substantial brand and content marketing tool, while building comprehensive customer journeys with the consumer in focus, increasing acquisition and retention, and driving sales. From strategic planning, optimization and analysis to tactical executions Beata has hands-on experience in the intercultural European marketplace and also Globally. Recently Beata has decided to “go solo”, start her own consultancy and help brands building their Digital, Brand and Email Marketing programs.
Beata Linz is speaker of the following session:
Parry is a self-described digital anarchist, although according to London's Metropolitan Police he's just an anarchist. He's the CEO of Phrasee, the AI-powered subject line optimisation software. He knows language, he knows email, and he can probably beat you in an Excel-off.
Parry Malm is speaker of the following session:
Global Head of CRM
Ollie has run CRM at Secret Escapes since 2012, solidifying CRM as a pivotal channel for both inspiration and revenue whilst the business has undergone rapid global expansion. It now operates in 20 countries with 32 million members worldwide, sending 5 billion emails a year.
Having been in email marketing for 10 years, Ollie specialises in high frequency, conversion driving CRM, with a passion for data and testing.
Ollie Miles is speaker of the following session:
CEO & Founder
Kath lives and breathes email marketing and is one of the World's Top 50 Email Marketing Influencers (Vocus, 2014). As Founder of Holistic Email Marketing, she devotes her time to developing customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK's leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing. Some of the retail and B2C brands she has either trained or helped are: Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.
Kath Pay is speaker of the following session:
Kath Pay is moderator of the following session:
Dela Quist is CEO of Alchemy Worx the first and largest digital agency with a 100% focus on email, in the world. With offices in Atlanta and London Alchemy Worx has over 65 email specialists who work with a wide range of high profile global brands like Vodafone, Hilton Hotels, Sony, Tesco, Lilly and Virgin Holidays. Dela is an entertaining and no-nonsense speaker, who by his reckoning has spent over 20,000 hours thinking about email marketing. He has pioneered research into the Nudge Effect of unopened email, and the surprising effectiveness of longer subject lines. Prior to founding Alchemy Worx Dela spent over 15 years in magazine, newspaper and online publishing.
Dela Quist is speaker of the following session:
Kristian Robinson is a Senior Email Developer in the Email Studio Team of caci.co.uk.
When he isn’t creating create accessible, modern bespoke builds and modular templates for clients in the Email Studio platform, he likes to experiment with CSS in email, and tries to approach email in different ways, ‘just to see what if…’
Most well-known for combining interactive email and CSS animations to create advanced concepts like his ’Sonic the Hedgehog’ experiments, and ‘Interactive Christmas Tree’ among other things
Kristian Robinson is speaker of the following session:
Founder & Strategy Director
Jenna Tiffany, award winning marketer, has been recognised as one of the top 50 marketers to follow in the world. Jenna is the Founder & Strategy Director at Let'sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing experience. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on email marketing strategy.
Jenna is an elected member of the prestigious DMA UK Email Marketing Council, the Chair of the Research hub developing the latest email insights. Jenna is also a qualified teacher as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events. Jenna’s new book, Marketing Strategy: Overcome Common Pitfalls and Creative Effective Marketing will be published in May 2021.
Jenna Tiffany is speaker of the following session:
Tim Watson is an email marketing consultant with 14 years experience in email. Providing strategic support to brands, improving results through an analytical process. From small to large – working with complex broadcast and automation programs delivering up to 90 million emails/month. He’s a public speaker across half a dozen countries and twice elected member of the Direct Marketing Association email council.
Tim Watson is speaker of the following session:
Ruben is an online marketing expert, with email marketing as his specialisation. Active in online business since the early 00’s. He has worked for an international publishing company, a high-end email marketing agency and the #2 Dutch utilities company, before becoming self employed as a marketing strategist in 2014. His broad experience on both client and agency side helps him in understanding and guiding businesses both small and large. He teaches email marketing at The Maastricht Leadership Academy and The Talent Institute and is an online marketing mentor at Startup Bootcamp.
Ruben was nominated Email Man of the year in 2012 and nominated for Best Email Campaign in 2013. He is a regular member of the jury of the annual Email Awards since 2014. In 2016, Ruben was Chairman of the Email Council 'Events & Awards' of the Dutch DMA.
Among his clients are KPN (Dutch Telecom), Canon Business, Sacha Shoes, OXXIO and Zamro.
Ruben Zantingh is speaker of the following session: