AGENDA - London 2018
Email Innovations Summit - London - Day 1 - Wednesday, October 17th, 2018
Dave Chaffey will explore trends in how email marketing is evolving to be better integrated with other lifecycle marketing activities including on-site messaging, personalization and re-targeting and the future roles of Artificial Intelligence and Machine Learning.
With thousands of products to promote and the goal of scaling targeted, relevant campaigns, Holland & Barrett can't rely solely on recent behaviour or past purchase history to target its campaigns. The solution is to add a crucial intelligence layer to email campaign targeting and planning ...with very wholesome results! In this session Rich and Katy will show you how to leverage deep learning in order to maximize campaign revenue and customer engagement.
Catherine Loftus from TrustedHousesitters will share insights and ideas on how to build and optimise your email conversion programmes. In this session, you’ll discover:
- Why email optimisation goes beyond your ESP
- How to build email programmes that will always have your back
- The importance of being bold in your testing
- Why you sometimes have to break the rules!
Email marketing is the bread and butter of most marketing strategies, but creating and running email campaigns continues to be difficult to execute. As a result, many brands feel they’re not doing what they need, and spend 8 hours a day working to just achieve the basics. In this talk we’ll explore the challenges of the email process, and how revolutionising how email teams work enables sending better email, quicker and at a larger scale – ultimately not only improving ROI but also team success.
Matt will discuss how to use real-time content in email to stand out of the inbox. You will discover how to achieve a greater level of personalisation, at scale, and how this leads to increased conversions and ultimately, revenue.
The DMA publishes 3 major pieces of email research each year: what the consumer thinks about email marketing; what the Marketer thinks about email marketing and what the data *actually* tells us about email marketing. But which – if any - of these are true and can apparent contradictions in one actually lead us to deeper truths in another?
Email marketing continues to be the bedrock of marketing and shows no signs of slowing down. There are many exciting developments from AI, intelligent personalisation and sophisticated automation but one area is still lacking in email marketing, and that's the definition of a strategy.
So how can your business define a strategy with the future in mind with data protection regulations tightening and consumers losing trust in marketing? I'll be highlighting the future trends in both email marketing and consumer behaviour alongside practical steps you can implement to create a robust email strategy that will stand your business in good stead for the future!
Email Innovations Summit - London - Day 2 - Thursday, October 18th, 2018
Has the dust settled or just been kicked up even more? We're going through the biggest change and challenge to data-driven and digital marketing for a generation. I'm writing this synopsis 4 days before GDPR comes into force and the exciting thing is that nobody knows what the landscape looks like over this horizon. In this session we'll be looking at what what happened, why, what it means specifically to permission-based marketing, focusing on email, and what it means to you. And we'll look at what we know about ePrivacy and the specific changes to marketing permission through email, SMS and one-to-one messaging
With only 28% of companies implementing lifecycle programmes, 26% dynamic content and 24% behavioural targeting, the need to further harness customer behaviour to provide a highly relevant email experience is prevalent. Join Kate Barrett from eFocus Marketing in this session and discover:
- How to put the customer first in everything you do for increased results
- What is the RIGHT data to collect for your business and the best ways to obtain it
- How to use this data to deliver a highly relevant experience that leaves your subscribers wanting more
Let's face it, there has been a bit of panic around GDPR. Post GDPR everyone had an opinion with huge fines on the horizon. Who is the expert in the room now? How do you maintain your customers engaged? How do you rebuild your email database? In this session I will be talking about permission-based data capture, focusing on five transparent and engaging customer experiences to capture customer data.
In this session, Philip Storey, Principal Consultant at email marketing agency Enchant, will guide you through the art of getting the most from every email campaign you send. From the most effective approaches to design, to psychology and persuasion tactics, you'll learn practical tips that you can instantly apply to any email campaign that will create significant impact.
Giffgaff does mobile differently with no shops, no call centres and no contracts. It means their members stay because they want to, not because they have to. So learn how giffgaff have revamped their email welcome journey to provide greater member retention, how they're measuring their success and share the lessons learned.
If you’re tasked with writing copy for emails, you’ve basically got 3 jobs: capture someone’s attention, sustain their interest and get them to act – all with the words you use. This session breaks that process down, giving you road-tested tips and techniques that help you write more effective subject lines, body copy and click buttons.
Come and join the ride through Virgin Holidays transformational journey towards a unified customer experience and see how AI has played a major part during this journey. Chris will show you how the Virgin Holiday Team:
· Converted communications from transactions to inspiring conversations by incorporating AI
· The change in culture, of trust to transform and support Virgin Holidays digital transformation.
· How internal collaboration helped to transform the customer experience
· The data consolidation effect from CRM, online, retail and other sources for better customer visibility.