Instructor
Defining an effective email marketing strategy
Time: Tuesday, October 15, 2019 | 8:30 am - 12:30 pm
Instructor: Jenna Tiffany, Founder & Strategy Director, Let’sTalk Strategy
An email marketing strategy is essential in not only driving success with your campaigns but also in providing revenue to your business. Yet it remains one of the critical challenges email marketers face. In this workshop, Jenna will provide you with an easy to digest strategy format that you will help you to evaluate your current email approach and create a successful email strategy specific to your business and subscribers.
You’ll consider:
- Strategy – what is it and how you should & can be using it
- How to define objectives for your email activity
- Examples of successful email strategies
You’ll apply the techniques to:
- Assess the internal and external factors that may be hindering your email performance
- The formula for creating an email marketing strategy
- Where to start when planning your next email campaign
- Learn how to segment, target and position your next email campaign effectively
You’ll also look at:
- Good and bad examples, methods and approaches to strategy
- Establish KPIs
- An email strategy blueprint you can take back to the office
Following this workshop, you’ll walk away with the knowledge on the key elements to include in an email strategy and be able to apply this specifically to your organisation.
Instructor Bio:
Jenna Tiffany is Founder & Strategy Director at Let’sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and elected Fellow of the IDM with over ten years’ marketing experience across both B2B and B2C. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on email marketing strategy.
As a recognised expert, Jenna is an elected member of the prestigious DMA UK Email Marketing Council, the Chair of the Email Best Practice hub shaping the industry’s best practice and involved in developing the latest research. Jenna is also a marketing tutor teaching CIM courses as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events across Europe. Jenna regularly gets interviewed for her thoughts on the latest trends in email marketing and authored Smart Insights guide to creating a successful welcome email journey.