SPEAKERS - London 2016

Paul Airy
Paul Airy

HTML Email & Web Accessibility, Design & Development Consultant, Author, Speaker

When it comes to email, there’s nothing Paul’s more passionate about than delivering accessible email experiences to recipients, and helping his fellow email marketers, copywriters, creatives, and coders do the same.

2025 marks ten years since he delivered his first talk on email accessibility to the email community, ‘A Type of Accessibility’, at the Email Design Conference in London, and the year of the enforcement of the European Accessibility Act. In that talk, he encouraged the email community, inspiring them and enabling them to create accessible emails using innovative techniques to ensure their emails would conform to WCAG, the Web Content Accessibility Guidelines.

Since then, he’s gone on to conduct email accessibility audits, lead, create and implement WCAG conformant accessible email design systems, and inspired many others, through talks, articles and interviews, to ensure their emails are equally accessible.

Paul Airy is speaker of the following session:

Laura Atkins
Laura Atkins

Founder & CEO

Word to the Wise

When she’s not writing, Laura helps companies of all sizes and stages mitigate and manage mailing risks, respond to spam complaints, and interact more effectively with email technologies. She works with clients to identify and implement policy and procedural changes that further key business goals, and helps mediate client delivery and blocking issues with anti-spam blacklists and internet service providers. Before founding Word to the Wise, Laura led the outsourced abuse desk group for the Mail Abuse Prevention System (the industry’s first anti-spam blacklist). In this role, she advised ISPs on the most effective ways to manage their customers and complaints about their customers behavior. With her background in molecular biology, Laura enjoys investigating and troubleshooting complex processes from scientific and analytical perspectives, allowing her to expertly resolve email delivery problems for a variety of email senders. Laura writes and speaks frequently for industry publications, events, and educational offerings.
Emma Fouracre
Emma Fouracre

Senior Marketing Manager

Emma Fouracre is speaker of the following session:

Stuart Gill
Stuart Gill

Senior Product Manager for Marketing Automation

Tesco Stores Ltd.

Chris Hedley
Chris Hedley

Email & SMS Channel Manager

Oxfam

Chris is an Email and SMS marketing specialist with experience in the Retail and Charity sectors. Having learnt his trade at Argos, this fast-paced environment gave a wealth of learning opportunity in developing high performing email campaigns. Following a couple of other moves he now works with Oxfam delivering a supporter-centric email and sms programme.

Chris Hedley is speaker of the following session:

Steve Henderson
Steve Henderson

Head of Email Deliverability

Steve is an innovator in email delivery technology. With a background of over 15 years in software and database development, he has spent the last decade specialising in email marketing solutions.

At Emarsys, Steve manages the global deliverability teams. He is a member of the DMA Email Council and has, since 2012, consulted on the council's Legal and Best Practice hub. Steve has also co-authored the DMA Email Metrics and Email Deliverability industry best practice guides.
Steve is a frequent contributor to digital marketing trends on social media and was recently recognised as a 2015 Litmus email marketing thought leader in the area of deliverability and privacy.
He holds a BSc in Economics and Statistics from the University of St Andrews and belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe) and CIPT (Certified Institute of Privacy Technologists).

Steve Henderson is speaker of the following session:

Simon Hill
Simon Hill

Co Founder

Extravision

Simon is the co-founder of Extravision, an email agency based in Manchester and he has been involved in email marketing for over 14 years. He is vice chair of the Direct Marketing Association (DMA) Email Council and has been a member of the council for the past 5 years and is a regular judge at the DMA awards. Simon works with a variety of clients providing strategic guidance and advice on how to leverage the power of email marketing to drive engagement and revenue.

Simon Hill is moderator of the following session:

Jeanne Jennings
Jeanne Jennings

Founder & CEO

Jeanne Jennings is a recognized expert in the email marketing world and a sought-after speaker and author on industry topics. Jeanne has over 20 years of experience in the email and online marketing and product development world.

She is also the Founder of Email Optimization Shop, a consultancy with a direct response approach to digital marketing strategy, tactics and creative direction. They help their clients make their email marketing initiatives more effective and more profitable.

In addition, Jeanne is Chair of the Email Innovations Summit, Las Vegas and General Manager of Only Influencers, a community of email marketing professionals. And she is an adjunct professor teaching digital marketing to students earning their Masters in Integrated Marketing Communications at Georgetown University.

From 2001 to 2016 she wrote a regular column on Email Marketing for ClickZ.com. She is also a regular contributor to her own Email Optimization Shop Blog and the Only Influencers Blog.

Information about Jeanne Jennings's session will follow soon.

Sharon Jennings
Sharon Jennings

Freelance Developer & Consultant

Chic Geek Consultants Ltd

After a redundancy in 2008, Sharon (aka Email Chic Geek) found herself entering the strange new world of email marketing. In eight years she has self-taught HTML, earned two marketing qualifications, and after working as Manager and Technical Lead of the Email Development team at a London agency, she decided earlier this year to take the plunge, working as a freelance developer and consultant, and hasn't looked back since.

Sharon was one of three finalists for the Digital Star award in the 2016 FDM everywoman in Technology Awards, and was the first speaker placed by Womenofemail.org, and is now making her debut as a speaker at the Email Innovation Summit.

Sharon Jennings is speaker of the following session:

Justine Jordan
Justine Jordan

VP, Marketing

Justine is director of marketing at Litmus, a Boston-based SaaS company that lets you preview and test your emails before you send. A recovering designer, she now leads community, content and education initiatives—publishing original research and organizing the world's only conference for email designers. Prior to joining Litmus, Justine led the creative services team at ExactTarget and was responsible for designing, building and managing email campaigns for SMB through Fortune 500 customers. She’s strangely passionate about this email marketing thing, hates being called a spammer, and still gets nervous when it's time to hit the send button.

Saul Lopes
Saul Lopes

Strategic Insights & Loyalty Manager

Saul has a strong background in travel, having worked for NetJets, Claridge's Hotel and Virgin. With over 8 years’ experience in Product Development, Analytics, Customer Relationship Management and Loyalty, he leads Virgin Holidays’ efforts to become a truly data-driven innovator in the art of email.

Saul Lopes is speaker of the following session:

Parry Malm
Parry Malm

CEO

Phrasee

Parry is a self-described digital anarchist, although according to London's Metropolitan Police he's just an anarchist. He's the CEO of Phrasee, the AI-powered subject line optimisation software. He knows language, he knows email, and he can probably beat you in an Excel-off.

Parry Malm is speaker of the following session:

Parry Malm is moderator of the following session:

Bill McCloskey
Bill McCloskey

Founder

Bill McCloskey has been affectionately called The Godfather of Email and since 2003 has been instrumental in driving awareness of the email marketing industry. In 2003 he founded and launched eDataSource, Inc, the first email intelligence company. He began the Email Insider column (the first of the Mediapost “insider” series) and went on to develop and host the Email Insider Summit. He has twice been a finalist for the EEC’s Stefan Pollard Memorial Marketer of the Year award and has been named one of the 50 Marketing Leaders Over 50 You Should Know by CMO Magazine.

in 2010, Bill left eDataSource to launch Only Influencers, the leading and most influential community for email marketing professionals in the world. OI brings together the world's top thought leaders and movers and shakers and hosts discussion lists, meetups, and blogs by leading email experts. In addition, Only Influencers is a vast resource for new people just entering the email marketing industry and is dedicated to the growth of the individual email marketer, the promotion of the companies that drive the industry, and the growth of the email marketing industry as a whole.

Lea Palomba
Lea Palomba

Senior Manager, Global Email Marketing

Lea Palomba is speaker of the following session:

Kath Pay
Kath Pay

CEO & Founder

Kath lives and breathes email marketing and is one of the World's Top 50 Email Marketing Influencers (Vocus, 2014). As Founder of Holistic Email Marketing, she devotes her time to developing customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK's leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing. Some of the retail and B2C brands she has either trained or helped are: Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.

Dela Quist
Dela Quist

COO

Dela Quist is CEO of Alchemy Worx the first and largest digital agency with a 100% focus on email, in the world. With offices in Atlanta and London Alchemy Worx has over 65 email specialists who work with a wide range of high profile global brands like Vodafone, Hilton Hotels, Sony, Tesco, Lilly and Virgin Holidays. Dela is an entertaining and no-nonsense speaker, who by his reckoning has spent over 20,000 hours thinking about email marketing. He has pioneered research into the Nudge Effect of unopened email, and the surprising effectiveness of longer subject lines. Prior to founding Alchemy Worx Dela spent over 15 years in magazine, newspaper and online publishing.

Mark Robbins
Mark Robbins

Email Developer

Rebelmail

Mark Robbins is a senior email developer at Rebelmail.com building the most advanced interactive email templates and analytics in the world. At the forefront of the new interactive email revolution he is pushing email clients to their limits yet still supplying solid fallbacks for the likes of Outlook. Among other things, he has build fully interactive games in email, multi page emails, 3D products and a fully functional shopping cart and checkout in an email.
Elliot Ross
Elliot Ross

CEO

Elliot Ross is passionate about pushing email design to provide the best experience possible for audiences. He founded ActionRocket, the creative studio for email, and co-founded Taxi for Email, a platform that helps marketers make great email campaigns. 

He specialises in creative strategy, design and development that works in the inbox. Over 12 years he's designed award winning campaigns for brands including London 2012, BBC, IKEA, British Airways and Sky. 
He speaks on email design at conferences for Litmus, eBay and IBM, authors the Make Awesome Email blog and co-hosts Email–The Podcast. His sense of Britishness precludes him from calling himself a "thought leader", but other people have.

Ben Salmon
Ben Salmon

Founder

Attributely

Information about Ben Salmon's session will follow soon.

John Thies
John Thies

Co-Founder

John Thies is the CEO and Co-Founder of Email on Acid, a pre-deployment Email QA platform that strives to remove the inherent fear of hitting the "Send Button". He’s a passionate and engaging industry leader who lives, breathes, and dreams in email (seriously). John also serves as the CEO of Cause for Awareness, a recently formed non-profit that empowers other non-profit organizations with digital marketing resources. He resides in Denver, Colorado with his wife and son.

Zach Thornton
Zach Thornton

External Affairs Manager

DMA

Zach Thornton is speaker of the following session:

Jennifer Watkiss
Jennifer Watkiss

Head of Marketing Communications

Jennifer has been marketing to, for, and with B2B technology companies for the past decade. As Head of Marketing Communications at Adestra, she brings her deep knowledge of and passion for technology solutions to the realm of digital marketing. When she’s not busy nerding-out… actually, nevermind. That hasn’t happened yet. Find her on twitter: @JenAtAdestra

Jennifer Watkiss is moderator of the following session:

Tim Watson
Tim Watson

Email Consultant

Tim Watson is an email marketing consultant with 14 years experience in email. Providing strategic support to brands, improving results through an analytical process. From small to large – working with complex broadcast and automation programs delivering up to 90 million emails/month. He’s a public speaker across half a dozen countries and twice elected member of the Direct Marketing Association email council.

Tim Watson is speaker of the following session:

Sara Watts
Sara Watts

DMRi

Sara Watts is speaker of the following session:

Sadie Wise
Sadie Wise

Email Marketing Manager

Genie Ventures

A geeky lover of all things email, Sadie has been working in the Email Marketing industry for over 8 years with experience on brands from Amara and The AA to multi-award winning games studio Jagex.

Sadie Wise is speaker of the following session:

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