HTML Typography in Email (Advanced)
Time: Monday, June 1, 2020 1PM-5PM
Instructor: Paul Airy, Email Designer and Developer, Beyond the Envelope
HTML typography is essential for delivering a great email experience, and in this workshop, you’ll work through a number of techniques that will equip you to deliver just that to your subscribers.
- Mobile, Tablet and Desktop Devices
- Email and Webmail Clients – Microsoft Outlook to iOS Mail
You’ll apply the techniques to:
- Headlines and Subheadings
- Buttons and Links
You’ll also look at:
- Web Fonts
- Typographic Units
- Managing Widows
Finally, you’ll have a look under the hood at Type E:, Paul’s email newsletter devoted to typography in email, and the accessibility switcher that made its first appearance in Type E: 04. The Accessibility Issue.
When it comes to email, there’s nothing Paul’s more passionate about, than delivering a great experience to subscribers through their email client.
This has led him to challenge long-accepted methods of email design and development, and introduce innovative techniques, to make email more accessible and subscriber-friendly.
HTML typography is his tool of choice in delivering this, a subject on which he’s written about in net magazine, his email newsletter Type E:, and has spoken about at events such as The Email Design Conference, hosted by Litmus, in 2014 and 2015 and the Email Innovations Summit in London in 2016.
Earlier this year, he put some of those typographic techniques into his first book, ‘A Type of Email: A handbook for working with HTML typography in email’, which has inspired and informed email designers and developers alike, all around the world.