8:50AM – 9:40AM

KEYNOTE • Room: Amazon DEF
The Key To Being Innovative: Getting Stuff Done
Loren McDonald, Silverpop, An IBM Company

9:40AM – 10:00AM

Diamond Sponsor Presentation • Room: Amazon DEF
Managing the Shift to Customer-Led Marketing
Vivek Sharma, Movable Ink

TRACK 1: Innovate

Room: Amazon DEF

TRACK 2: Educate

Room: Tango

10:30 AM – 11:15AM

PANEL
Selling the Innovation: Getting Executive Buy-in.
Alessandra Souers, JibJab
Christopher Donald, Inbox Group, LLC
Kelly Haggard, Synchrony Financial
John Caldwell , Red Pill Email
Presentation not available for download

Six Things You Need to know from 80,000 Email Marketers
Arthur Sweetser, eDatasource

11:20 AM – 12:05PM

Wear is the Future?! Email Marketers meet Wearable Tech
Heidi Lehmann, SWSIMedia + MQM Ventures
Adam Meshot, Cordial

Preparing for Successful Integration from RFP to Implementation
Jeremy Grecco, Red Pill Email
Chris Marriott, Marketing Democracy

12:05 PM – 1:35 PM

Lunch & Learn • Room: Amazon DEF
From Zero to Hero: Tips and Tricks to Improve Your Email Marketing Maturity
Patrick Tripp, Adobe
Jen Capstraw, Adobe

Lunch in the Exhibit Hall
Room: Pavilion 2

1:35 PM – 2:20 PM

Innovations in Identity Management & People-based Marketing – An exploration of how brands and marketers are tying together first and third party data to create holistic views of customers across channels.
Moderator: Nicholas Einstein, The Relevancy Group
Panelists: Ali Swerdlow, LiveIntent
Lauren Gentile, Epsilon
Patrick Tripp, Adobe

Understanding Your IT Department: What Non-Technical Brand Managers Need To Know about Email Security, DMARC, ISP’s and Delivery
Laura Atkins, Word to the Wise

TRACK 1: Innovate

Room: Amazon DEF

TRACK 2: Educate

Room: Tango

2:25 PM – 3:10 PM

Challenging Conventional Wisdom – Don’t Believe the Hype!
George DiGuido, About.com
Bob Frady, Maropost
Dela Quist, Alchemy Worx
Jaffer Ali, PulseTV.com
Presentation not available for download

Creating Meaningful Attribution
Jeanne Jennings, Digital Prism

3:40 PM – 4:25 PM

Driving Digital Innovation in a 104-Year Old Organization
Kristin Bond, Girl Scouts of the USA

PANEL
A Glimpse into the Future of Email Marketing – Reaping the Benefits of Machine Learning
Moderator: Kath Pay, Holistic Email Marketing
Dela Quist, Alchemy Worx
Curtis Thompson, Persado
Daniel Smith, Cordial
Skip Fidura, dotmailer
Presentation not available for download